Inbound Marketing is a methodology designed to attract, convert, and retain customers through the creation of relevant content and digital marketing strategies.
At LuHao, Inbound Marketing, also known as Attraction Marketing, is structured with the end goal in mind: sales. But not just any sale—we want our clients to close deals with the right customers, at the right time, maximizing their results and fostering relationships.
To achieve this, we heavily invest in defining the BUYER PERSONA. After that, we determine the best journey from the first contact to closing the deal: THE CUSTOMER JOURNEY. Finally, we outline the steps to guide these PERSONAS to their ultimate goal: the sale.
Inbound Marketing is a digital marketing strategy that aims to attract potential customers through relevant and personalized content rather than approaching them directly with intrusive advertisements.
The stages of the Inbound Marketing funnel are: Attraction, Conversion, Nurturing, and Sales. In each stage, potential customers are approached differently, with customized content tailored to each phase of the process.
Content production is essential for the success of Inbound Marketing, as it helps attract and nurture potential customers throughout the sales funnel. Additionally, high-quality content builds authority and credibility for the brand.
Some of the key metrics for measuring the success of Inbound Marketing include website traffic, number of leads generated, conversion rate, customer acquisition cost (CAC), and return on investment (ROI).
Structuring Inbound
Objective: Understand the client’s goals, brand, products/services, define personas, identify the customer journey, and analyze current challenges.
Actions: Gather essential information and set expectations.
Objective: Analyze the market, competition, and identify opportunities.
Actions: Conduct SEO audits, analyze online presence, and map customer personas.
Structuring Inbound
Structuring Inbound
Objective: Plan the creation of relevant content that attracts and engages the target audience.
Actions: Define topics, formats, distribution channels, and an editorial calendar.
Objective: Produce content that educates, informs, and entertains the audience, establishing the client's brand as a reference.
Actions: Create blog posts, eBooks, infographics, videos, and more.
Structuring Inbound
Structuring Inbound
Objective: Improve content ranking in search engine results.
Actions: Apply on-page and off-page SEO techniques, including keyword research, meta tag optimization, and backlink creation.
Objective: Expand content reach and encourage engagement.
Actions: Regularly publish content on relevant social media platforms and promote interactive engagement.
Structuring Inbound
Structuring Inbound
Objective: Nurture leads and existing customers with personalized content.
Actions: Segment contact lists, develop newsletters, and automate email sequences based on user behavior.
Objective: Evaluate the effectiveness of strategies and make adjustments as needed.
Actions: Monitor key metrics such as website traffic, social media engagement, lead conversion rate, and ROI. Implement improvements based on collected data.
Structuring Inbound
Structuring Inbound
Objective: Present results and insights to the client.
Actions: Generate detailed monthly reports on activities performed, progress made, and plans for the next period.
This step-by-step process ensures that every LuHao client receives a highly personalized and results-driven Inbound Marketing service, from initial understanding to continuous strategy optimization.
Following every step to achieve the ideal results.
